Aquent Consulting offers agency screening, review and selection consulting to its clients across a range of marketing communications disciplines including:
- General advertising
- Direct response
- Promotions
- Interactive/Web
- Identity/Branding
- Public relations
- Diversity/Ethnic/Multicultural
- Collateral
- Packaging/Design
Why Aquent?
- Understanding
- Experience
- Process
Aquent Consulting is uniquely qualified to conduct successful agency reviews because of the range and scope of our business: We have direct, ongoing involvement with the creative end-product through our creative and marketing staffing business, currently serving over 3,000 client marketers and advertising/marketing communications agencies on a global basis.
These ongoing relationships give Aquent Consulting a deep understanding of:
- Agency capabilities, cultures, and costs
- Agency differences in the creative process
- Creative trends in the marketplace
- Creative needs in an ever-changing media marketplace
- Agency demands and challenges
Our breadth and depth of experience is extensive. Our consultants have:
- Conducted over 40 agency reviews across marketing communications disciplines in a wide range of industries including:
- Automotive
- Computer hardware/software
- Consumer package goods
- Financial services
- Petroleum/Oil
- Pharmaceutical
- Publishing
- Real estate
- Restaurant/Fast food
- Technology
- Telecommunications
- Client and/or agency experience across all agency types
Our agency screening and review process provides our clients with a fully integrated assessment of:
- Agency staffing experience and capabilities
- Client budgets vs. agency costs
- Cultural fit between agency and client organizations
A unique part of our agency review process is the AquentAffinityIndex (SM), or AAI, a quantitatively based predictor of a client and agency’s ability to work together effectively over the long term. Containing a range of attributes considered highly important to our review clients, the AAI projects each agency’s ability to deliver on client expectations through a quantitatively driven process.
Developed by Aquent Consulting after identifying “cultural fit” as one of the key predictors of client/agency success, our techniques measure the fit between client expectations and an agency’s ability to deliver on them. Areas of focus include management style and business practices.
The index enables our clients to effectively compare alternative agencies in a structured manner in both harder and softer measures, leading to a better, more effective client/agency match.
Contact Us
For more information on Aquent Consulting’s agency screening, review and selection consulting process, or to discuss your needs in confidence, please contact Peggy Mitchell-King at 212-367-2462, or pmitchell-king@aquent.com.
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